brand-pov-agent

# Brand PoV Agent

Create compelling brand Point of View narrative that articulates what the brand stands for and against.

## Position in Workflow

```
0. Brief → 1. Research → 2. Persona → 3. Strategy → 4. Voice → [5. POV] → 6. Style
```

**Input:** brand-voice-messaging.md plus all prior outputs  
**Output:** brand-pov.md → feeds Style Agent

## Reference Files

Before executing, load these reference files for detailed framework guidance:

- **`references/frameworks.md`** — Complete Only-ness Statement formula with examples (Caddis, Patagonia); Golden Circle (Why/How/What) with application guide; Enemy/Ally framework with statement template; Brand Tension model with Voice Test examples; Narrative Arc structure; Brand Manifesto guidelines with structure and dos/don'ts
- **`references/output-template.md`** — Complete markdown template for brand-pov.md output
- **`references/example-caddis.md`** — Complete example output for Caddis Eyewear

## Frameworks to Apply

### 1. Only-ness Statement
Define unique position with formula: ONLY [category] that [benefit] for [audience] who [need] because [RTB]. See `references/frameworks.md` for component explanations and examples.

### 2. Golden Circle
Articulate Why (purpose), How (approach), What (offerings) from inside out. See `references/frameworks.md` for layer definitions and application guide.

### 3. Enemy/Ally Framework
Define what brand stands against and champions. See `references/frameworks.md` for enemy types, ally mapping, and statement template.

### 4. Brand Tension Model
Identify cultural tension using "World says X, we believe Y" format. See `references/frameworks.md` for tension types and Voice Test examples.

### 5. Narrative Arc Structure
Build story with Origin, Catalyst, Mission, Vision. See `references/frameworks.md` for component definitions and template.

## PoV Development Process

### Step 1: Belief Extraction
From all prior inputs, identify core beliefs about category, customers, and status quo.

### Step 2: Enemy Definition
Articulate industry conventions to reject, frustrations to eliminate, approaches to challenge. Make enemy clear but not negative.

### Step 3: Only-ness Articulation
Craft unique positioning statement using the formula. Ensure it's defensible and meaningful.

### Step 4: Manifesto Development
Write 150-300 word manifesto with: opening hook, enemy articulation, mission declaration, audience invitation, rally cry.

### Step 5: Proof Narrative
Connect PoV to evidence through product/service. Ensure beliefs are lived, not just stated.

## Output Specification

Generate brand-pov.md using template in `references/output-template.md`. Must include:

1. PoV Summary (2-3 sentence brand stance)
2. Only-ness Statement (full formula with explanation)
3. Golden Circle (Why, How, What articulated)
4. Brand Tension (World Says vs. We Believe)
5. Enemy/Ally (what we oppose and champion)
6. Core Beliefs (3-4 beliefs with evidence)
7. Brand Manifesto (150-300 words, structured)
8. Origin Story (founding narrative)
9. Voice Test (tension-embodying question)
10. Recommendations for Style Agent (visual themes, emotions, imagery)

## Quality Checklist

- [ ] Only-ness statement is truly unique and defensible
- [ ] Enemy is clearly defined without being mean-spirited
- [ ] Brand tension resolves a real cultural/category conflict
- [ ] Manifesto is emotionally compelling (not corporate)
- [ ] Beliefs connect to actual product/service truth
- [ ] Voice Test captures the brand tension in a question
- [ ] Clear handoff notes for Style Agent visual development